MTV acknowledges/ Promotes ADD

From Today's New York Times...

It seems that in order to capitalize on the over-activity of the minds of today's youth, MTV Networks is going to provide multiple simultaneous ways for viewers to watch their programming.....confused? You know how young ones are always IM'ing, while at the same time, listening to music, surfing the net, and watching tv??? Well, MTV is providing interactive internet media to correspond with their popular programming including Total Request Live, and the MTV Video Music Awards.

The Overdrive component, located at mtv.com, will feature a sort of video digression that will continue to stream live while the television show is broadcasting commercials. For example, if a viewer wants to watch an entire music video after a snippet is shown on the "Total Request Live" video countdown, or take a backstage tour with Jamie Foxx after he finishes his onstage appearance on the set of "T.R.L." (as the show is familiarly known), Overdrive will be the place to turn.
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If you ask me, the idea is a little arrogant. Why would I multi-task in order to do the same thing multiple times? Isnt that an oxymoron? I mean, I will fold laundry while watching General Hospital on soapnet at night, with one eye on the computer to continue a convo with a pal via IM, but those are 3 goals being accomplished! Its like drinking slim fast WITH your meal.....only one of the two is necessary, right?

Whatever, Im sure the ADD laden leaders of our future will adapt well to "Overdrive". Gone forever are the nice games of kick the can and stick ball, like we used to play when I was a kid. Hey, it was suburban Michigan in the 80s.....